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PURLS |
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Looking for a new way to increase response rates? Try using a PURL (personalized URL) on your next direct mail or fax campaign, i.e. www.yourwebsite.com/jsmith. A PURL is a personalized URL that is used to drive recipients to a customized web page on the internet. People love to see their name in lights!
Quick Link uses your list to append a unique URL (web site address) to each record, and provides the list back to you including the PURLs to use on your next mailing. Quick Link can also host the customized landing page on-line. When your recipient receives the fax or mailing, they type the PURL (web site address) into their web browser. A personalized welcome web page is automatically displayed using pre-populated information from your list.
Responses are captured electronically, eliminating the time and expense of data entry or phone conversion. PURLS are a great response vehicle because they represent the intriguing element of piqued curiosity. Applications include re-order letters, subscription renewals, product sales, and other marketing communications. We host the response database on-line, which can be downloaded at any time. |
| To view a 30 second PowerPoint demo on how to implement PURLs, please click here . |
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